Olio Nuovo



Fresh Italian Oil, In NYC

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Brand Identity for quality-focused,
small business Olio Nuovo.


Olio Nuovo is a single-man operation that began out of a desire to bring pure olive oil straight from the harvest all the way home to NYC. The business wanted to put freshness at the core of its identity.

I wanted to reflect these values by designing a identity around simple-yet-bold label with natural handwritten touches, and of course an Italian flair.  








Hand Carved Stamp
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To infuse a touch of craft for the Olio Nuovo Sample box, I hand-cut, inked and printed the Olio Nuovo Logo. These rough, imperfect lino-cuts fit inline with the organic nature of the brand.





Photography by Kai Demler, Brendan Hall

© Hannah Cao 2024